On-line reputation means what user think about your brand. It may be positive or negative. Most of the people ignore this on-line reputation factor but they don’t realize that in present era user has become more choosy. First they will compare the reviews about you and your competitor then they will decide to join your business. Having positive or good on-line reputation can increase the chance of your business to be choose by customer.
Now the question is how to improve your on-line reputation?
The answer is very simple for improving your on-line reputation first you have to find out the keywords that people can use to find reviews about your brand.
After deciding keywords check result on 1st 2nd and 3rd S.E.R.P. It depends on you that how much results you want to handle, it can be from 10 to 30 or more. After that create a list with positive and negative results. Select positive result for targeting in link building.
After doing these thing you have to follow few simple steps:
1. Create your social media profile or page on major social sites like Facebook, Twitter, Google+ etc. and promote them as much as possible.
2. Create some micro-sites or blog sites where you can post a fresh content related to your business with-in every 3-4 days.
3. Publish at least 2 press release in a month.
4. Create a you-tube channel and promote your brand related video through this.
5. Where ever you got a chance to review your business put a positive review of your business there.
6. Use your brand name for link building and also utilize those selected keywords and positive results from S.E.R.P. that you find in initial step.
7. Continue this work for at-least 3-6 months.
Finally please note that improving and maintaining your brand’s on-line reputation is not an easy & small task. It is a long term work so result may take time. But believe me once you hold a good reputation for your brand then it can earn you a lot of business because people always follow trend. Once people find good reviews of your brand from other people then they sure gonna follow you.
Why social media has become the most powerful plate-form to represent any information? You will probably answer that it is the easiest way to ask the opinion of millions of people. But again it is not the correct answer to the question.
I think the main reason behind the success of social media plate-form is lack of time in our life. Before 20 years people had enough time to interact with their relatives & their society, this is just because there was not enough competition in this world and the technology was not growing with its peak rate. But now we have no time to converse with our dear one and to overcome this problem we choose social media.
Initially social media was used only for interacting with people. But now it is being used as the best plate-form to show your talent to the world. Suppose you are a singer or a dancer and you are not getting any chance to show your talent then you can use social media plate-form by creating a video of your act and sharing it on social networking websites. You can also create your own page where you can post all the thoughts and ideas. You can share your epic moments of life by sharing your pictures with your friends.
Now a days social networking websites are just working as a search engines for the users. You can find any breaking news from any area within a few minutes on these websites. For a business point of view sometimes ranking in SERP doesn’t work too much because there is no surety that all users are going to click on your website. So you can create your fan page to promote your business. Post interesting updates about your business on your page it will definitely increase traffic towards your website.
But finally everything has something good and something bad in itself. It depends on us what we take out of it. There are many people who try to fool other people by creating fake ID’s and fake application, so beware of them. Remember social media is a place to share your thought not your confidential information.
Be social and share good thoughts.
History of social networking websites:
2003 “Myspace” & “Linkedin”
2004 “Facebook” & “Flicker”
Have you ever thought about the impact of Internet marketing on your business? Most of the people think Internet marketing just make an impact on your on-line business and it will bring your return of investment through on-line market but this is half of the truth.
Let me explain that how Internet marketing can make an impact on your off-line business. There are still many people who doesn’t want to avail any services through on-line payment. If they find your business or services on the very first position of the SERP then there is no surety that they will avail any services. Although they get to know something good about your services but they would still like to visit the physical location of your business. For example if you have any world class hotel, gym, school or shop then many of the customer would still like to see infrastructure of your school or college, rooms of your hotel, equipment of your gym and products of your shop.
But thanks to Internet marketing that they come to know about your services. So if you are not getting enough ROI through your website after using Internet marketing services but there is increase in your off-line business means lot of customer coming to your hotel, gym, school & shop, then this can also be the impact of Internet marketing. At-least they come to know about your business through Internet.
So don’t ignore the power of Internet. If you have business then create your website and promote it.