Have you ever thought about the impact of Internet marketing on your business? Most of the people think Internet marketing just make an impact on your on-line business and it will bring your return of investment through on-line market but this is half of the truth.
Let me explain that how Internet marketing can make an impact on your off-line business. There are still many people who doesn’t want to avail any services through on-line payment. If they find your business or services on the very first position of the SERP then there is no surety that they will avail any services. Although they get to know something good about your services but they would still like to visit the physical location of your business. For example if you have any world class hotel, gym, school or shop then many of the customer would still like to see infrastructure of your school or college, rooms of your hotel, equipment of your gym and products of your shop.
But thanks to Internet marketing that they come to know about your services. So if you are not getting enough ROI through your website after using Internet marketing services but there is increase in your off-line business means lot of customer coming to your hotel, gym, school & shop, then this can also be the impact of Internet marketing. At-least they come to know about your business through Internet.
So don’t ignore the power of Internet. If you have business then create your website and promote it.
Rajesh Sharma 